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Title: The Critical Importance of Good Web Graphics to Internet
Marketing Profits
Author: Ross Storey
Article:
There's an old saying: 'Don't judge a book by its cover', but
this hardly applies to the science of designing web graphics.
Everybody judges web sites by their 'cover' or home page, have
no doubt.
Is your site giving out a professional, visual aura, or is it
telling visitors that you built it yourself, because of bad
design?
Ask yourself: Of the many thousands of web pages trying to sell
you something, which are the ones that keep your interest? Which
ones have convinced you to depart with your hard-earned cash?
If you are honest, you will say the ones with the most
attractive and professional graphics - the pretty pictures.
Human nature determines that what catches your eye, and is
pleasing to view, keeps your attention.
Subconsciously or not, you make a judgment within seconds, on
how professional is the website you are viewing. If the
appearance of a site is amateurish, the owner can kiss goodbye
to any potential buyers bothering to purchase.
Visual appeal is critical. Sure, current thinking is that you
should focus more on the content, than on the pretty 'bells and
whistles' for your website, but you must have
professional-looking graphics. Like branding a business, your
web site graphics, headers, footers, buttons etc. should all be
in the same theme, the same colour scheme and consistent design.
If you want proof of the importance of this consistency, check
out the 'livery' (a fancy word for the logos, design, colours
and badgeing) of corporate giants like Microsoft and Nike. Most
people in the western world know the Nike 'tick' logo instantly,
almost as well as they know the slogan 'Just Do it'. And the
Microsoft logo and colour set must be the most familiar visual
environment on the planet. Want to bet that Bill Gates' people
spent many millions on developing this set.
In today's digital publishing world, you can't see the 'bits'
and bytes' so digital products must be represented by pretty
'boxes' and with carefully matched colour schemes for their
sales sites.
That's why web designers produce those very familiar eBook
covers and Program boxes, with the shadows and reflection
effects.
Why do you think that hard copy book publishers make sure their
covers are in well matched colours, and have good pictures and
dramatic fonts?
Why do you think that so much work goes in to covers for videos
and DVDs in your local video hire store? In the visual flak of
such a store, there are hundreds of covers competing for
attention, visually asking you to hire them.
Check out your newsagent and see what effort magazine publishers
put into the design of their front covers.
On the web, there are many millions of sites clamouring for
attention.And, despite the vast number of programs now
available, like Adobe PhotoShop, and Jasc PaintShop Pro, good
design is hardly a DIY skill. It requires creativity, expertise
and, most importantly, time. This is why web designers, and
their close cousins, banner, header and footer designers, can
charge up to $50 for one good web page header, and more for a
complete set.
You'll notice that there are many schools and colleges offering
courses and degrees in design, so it's not something that you
will be able to pick up without study. So there's the dilemma.
You need good design, you'll probably have to pay for it, but
doing so will likely pay dividends.
++++++++++++++++++++++
About the author:
Ross Storey - horizonprm@iinet.net.au - is a completely bald
(it's fashionable), 52-year-old public relations and marketing
consultant who has been involved in web marketing and design for
more than a decade. http://bestprographics.zapz.biz
http://www.quokkaSoft.com (Please feel free to publish this
article, so long as you keep this resource section complete)
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