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Title: Frames and Search Engines

Author: Sumantra Roy

Article:
When it comes to framed sites and the effect that the use of
frames by a site has on its search engine ranking, there are two
schools of thought.

Some people say that framed sites, if done properly, have no
problems in getting good rankings in the search engines.

Others claim that if search engine optimization is important to
you, never use frames.

In my opinion, the truth lies somewhere in between. Yes, the use
of frames does throw up a few issues when it comes to getting
good rankings in the search engines which don't understand
frames.

Hence, when you are designing a new site, I would recommend that
you avoid using frames, unless you have a specific reason for
doing so.

However, if you already have a site which uses frames, all is
not lost. You can still get good rankings in the search engines
even though you have used frames.

Furthermore, using frames also has its own advantages when it
comes to search engine placement, as we shall later on.

This article assumes that you have a working knowledge of
frames. For more information on frames, go to
http://www.webreference.com/dev/frames/

In case your site uses frames, the key to getting good rankings
lies in using the NOFRAMES tag. The NOFRAMES tag is intended to
help framed web sites display some content for those people who
are using browsers which don't understand frames.

The search engines which don't understand frames also look at
the NOFRAMES tag. Hence, if you are using frames, you need to
add content to the NOFRAMES tag.

What you should do is to add a complete web page within the
NOFRAMES tag. Ensure that this page repeats the important
keywords for your site a number of times.

Also, in order to ensure that the content within the NOFRAMES
tag is as prominent as possible to the search engines, you
should put the NOFRAMES tag right after the FRAMESET tag.
However, don't put the NOFRAMES before the FRAMESET tag. If you
do that, Internet Explorer will display your site correctly but
Netscape will display the content present in the NOFRAMES tag,
rather than the content present within the frames.

Furthermore, you should also place a link to the page containing
your navigation links in the NOFRAMES tag. This ensures that the
search engines are able to spider the internal pages in your
site.

One problem that occurs when you use frames is that the search
engines may often display one of the internal pages in your site
in response to a query.

If this internal page does not contain a link to the home page
of your site, the user will be unable to navigate through your
entire site. The solution, of course, is to add a link to the
home page from that internal page.

When the visitor clicks on that link, she is brought within the
context of the frames.

However, simply adding a link to the home page presents yet
another problem.

If the visitor had already been viewing that page within the
context of the frames and then clicks on the link to the home
page, a new set of frames will be created in addition to the
frames already being used. I

n order to solve this problem, you have to use the TARGET =
"_top" command in the link, i.e. the HTML code for the link
would be something like

Go to our home page

Wrapping things up:

As I mentioned earlier, there is also an advantage to using
frames. Since most Internet users are now using frames enabled
browsers, it means that not many people are going to know what's
present in your NOFRAMES tag.

This allows you the repeat your keywords a few more times in the
NOFRAMES than what you could have done if you were writing a
page which humans would also see (of course, don't repeat the
keywords too many times - that can cause your web site to be
penalized for spamming).

You can also avoid using tables, graphics etc. which you would
otherwise need to use if humans would also view that page.

However, it is debatable whether this small advantage is
sufficient to justify using frames.

For more advice on how you can take your web site to the top of
the search engines, subscribe to his FREE newsletter by going
to: http://www.the-easy-way.com/newsletter.html

About the author:
Article by Sumantra Roy. Sumantra is one of the most respected
search engine positioning specialists on the Internet. To have
Sumantra's company place your site at the top of the search
engines,go to http://www.the-easy-way.com/main.html

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