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Title: Quicktime Format
Author: Richard Lowe
Article:
One of the very first video formats was released by Apple
Computer Systems way back in 1991. It's still in use and it's
called Quicktime. In those long ago days of computers (pre-web)
Quicktime was hot stuff. Like many of the really great
innovations of the time, Apple was the creator.
Oh you didn't know the little fact that Apple originated much of
the technology that today we take for granted, did you? What,
did you think all of the great inventions of the computer world
came from Microsoft (sarcasm intended)? While Apple didn't
always invent what it sold, it tended to create good solid
products of exceptionally high quality (it's too bad that in
those days Apple didn't have the marketing ability of a wet
paper bag). And they usually created these wonders way before
anyone else.
Quicktime was an incredible invention at the time. I remember
when it came out (yes, I admit I loved the old MacIntosh
computers, and I was really upset when I realized how badly
Apple had blown their chances to become the top computer
company) and how exciting it was to be able to see moving
pictures on a computer. Wow, that was in incredible thing.
Quicktime is one of three major competing products: Real (by
RealNetworks), Quicktime and Microsoft Media Player, and it's
dead last in popularity. Personally, I think the technology is
very good and reliable, but Quicktime is suffering from the
problem that it is perceived as a MacIntosh product. Most people
use a Windows platform.
Of course, Quicktime runs on may different platforms. In fact,
the product runs very, very well on Windows and is definitely up
their in quality with it's competitors.
In fact, Quicktime has been chosen to be the base platform for
the new MPEG-4 video standard. The next version (6.0) will
support this format in it's video files. This leads to the
distinct possibility that Quicktime could rise to the top of the
pack as MPEG-4 is potentially a huge benefit to users.
You see, MPEG-4 is an open standard, which means it is not owned
by any particular company and has instead been created by the
internet community and various working groups. I don't know
about you, but I tend to trust this kind of software over that
created by companies with highly commercial purposes and
undisclosed (hidden) agendas.
Visiting the Quicktime web site was an interesting experience.
The site was not extraordinarily commercial and the link for the
free player was right up front (where it belongs). The download
was clean and easy and did not require any information from me
at all (they asked for but did not require my email address). To
me, this is the mark of truly profession software of this type.
You see, if I put a QuickTime video on my web site I want it to
make it painless and easy for them to install the plugin. If the
site asks for too much data, then my visitors have a greater
chance of being annoyed and moving on. Since Quicktime does not
require ANY data from my users, that particular issue never even
comes up.
The installer did not ask me to purchase anything, except for a
brief, well placed question reminding me that it might be a good
idea to purchase the professional version.
I think it's pretty obvious that I like this product. Out of the
big three (Windows Media Player, Real Player and Quicktime) it
was the easiest install of all, it asked the fewest questions
and interfered the least with my computer. I would not have any
hesitation about included a Quicktime video on my web site for
my visitors to watch.
About the author:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets
at http://www.internet-tips.net - Visit our website any time to
read over 1,000 complete FREE articles about how to improve your
internet profits, enjoyment and knowledge.
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